How To Identify A “Target Market”
Deciding to become an internet marketer, choosing the product you want to market and setting up your website or blog are great first steps. But now you need someone to market your product to.
When looking for your “niche market” make sure it can be a profitable one! That marketplace needs buyers who are looking online for what you are offering. Find a need within your niche! Who is your “target market”?
There are many research tools available to help you find that market. You can simply go to Google, type in your niche and the word “forum”. Like, Bells and Whistles forum. Find forums who are active, participate and ask them,”What is your biggest problem and what can I help you with”?
Find a “need” and a solution that your product solves for them. Market to the needs within your niche. What is it that they really want? There can be many “Target Markets” within your niche. Go to where your buyers are!
Other research tools such as http://pulse.ebay.com will give you data on what’s selling in any given market. Trends.google.com has http://freekeywords.wordtracker.com/gtrends to find a market within your niche. It will give you the top 100 related keywords to your search and an estimation of the average search volume for those keywords daily.
You can use MSN’s Commercial Intent tool. Http://adlab.msn.com/OCI/oci.aspx. Do a search query by typing in a url or search for a specific term. It will give you a percentage of what the searchers commercial intentions are. You can target the specific keywords that searchers are looking for. These are “buyers” ready to spend money!
You can go to the “cache” page of any website and see which keywords were used to search for that site. These are all free research tools to help you zero in on a specific market that has a need for your product or service.
Most marketers don’t take the time to narrow down their market. You can earn extra income by spending a little time researching now and marketing directly to the people who are searching for you and your product.